In 2017, I moved to London and joined TwelfthMan, a creative agency in the sports industry. There, I gained experience working with larger brands and executing designs across digital platforms.

In 2019, I moved to Melbourne and began working at AKQA, where I honed my skills working with bigger clients, more creative work, and the best people. It was in Melbourne that I transitioned into product design, working at Belong, an independent child brand of Telstra. I learned to apply my creative skills through a product lens, creating designs that were useful, functional, and aesthetically pleasing, and I became increasingly focused on the end user and meeting the needs of a target audience.

After returning to the UK in 2020, I started freelancing just as the pandemic hit and the country went into lockdown. I worked remotely for several creative agencies before settling at The Times for a while, where I gained experience working with large product teams and collaborating with the internal design system team. I had the opportunity to work and expand my knowledge of testing methodologies while mentoring junior members of the team.

More recently, I’ve focused on design system roles at Dentsu and John Lewis. These positions have allowed me to deepen my expertise in system principles, documentation, and component quality, continuing my passion for crafting design solutions that are functional, scalable, and ultimately serve the needs of end users.