Samuel Hoh, design systems & product design
ClientProjectYearDisciplineStatus
01 John Lewis & Partners2021–23Design SystemsLive01LiveJohn Lewis & Partners2021–23
02 Range Rover2026Design DirectionLive02LiveRange Rover2026
03 Mitchells & Butlers2025–26Design SystemsLive03LiveMitchells & Butlers2025–26
04 The Times & Sunday Times2020–21ProductLive04LiveThe Times & Sunday Times2020–21
05 UEFA2017–18UX / UILive05LiveUEFA2017–18
06 NAB20XXUX / UILive06LiveNAB20XX
07 Belong2019Art DirectionLive07LiveBelong2019
08 Premier League20XXUX / UILive08LivePremier League20XX
09 European Tour20XXUX / UILive09LiveEuropean Tour20XX
10 NUA2020BrandingLive10LiveNUA2020
11 Volkswagen20XXUX / UILive11LiveVolkswagen20XX
12 Two Chimps2016BrandingLive12LiveTwo Chimps2016
I’m Sam, a Senior/Lead Product Designer specialising in design systems.
I cut my teeth in agencies doing branding and visual design for digital, then UX and UI. From there I moved into product design and eventually focused on design systems, where I’ve spent the last five years building scalable systems. I’ve built them for John Lewis, Dentsu, Belong, Mitchells & Butlers and now VML.
I’ve implemented multi-theme token systems for John Lewis, Dentsu and Mitchells & Butlers.