The password is in my email or on my CV.

About
Contact

Samuel Hoh, design systems & product design

ClientProjectYearDisciplineStatus
01 John Lewis & Partners2021–23Design SystemsPDF on request
02 Mitchells & Butlers2025–26Design SystemsPDF on request
03 Dentsu Connect2025Design SystemsPDF on request
04 The Sunday Times2020–21ProductPDF on request
05 Jaguar Land Rover2026ProductConfidential
06 UEFA2017–18UX / UIArchive
07 Marantz & Denon2020Visual DesignArchive
08 National Australia Bank20XXSystemsArchive
09 AustralianSuper20XXUX / UIArchive
10 Belong2019Design SystemsArchive
11 Premier League20XXUX / UIArchive

Something about tokens. Placeholder copy to be written; keep it to about 40–50 words so the mobile panel stays compact.

  1. VML

    Lead User Interface Designer

  2. Foolproof

    Principal Product Designer (Design Systems)

  3. Dentsu

    Senior Product Designer (Design Systems)

  4. John Lewis & Partners

    Senior User Interface Designer (Design Systems)

  5. Dentsu

    Senior Visual Designer (Design Systems)

  6. John Lewis & Partners

    Senior User Interface Designer (Design Systems)

  7. The Times

    Senior Product Designer

  8. Foolproof

    Senior User Interface Designer, Freelance

  9. McCann Health

    Senior UI/UX Designer, Freelance

  10. Monokoto

    Senior UI/UX Designer

  11. Belong

    Senior Product Designer (Design Systems)

  12. AKQA

    Experience Designer

  13. Tribal DDB

    Visual Designer

  14. StudioDotInfo

    Visual Designer

  15. TwelfthMan

    Digital Designer

  16. Bravo Bravo

    Designer

  17. Affari Media Ltd

    Junior Designer

  18. Elespacio

    Junior Designer

I build the systems that let big brands ship consistent, accessible products, faster.

I’m Sam, a senior product designer specialising in design systems. Over the last five years I’ve helped teams at John Lewis, Dentsu, Mitchells & Butlers and VML turn sprawling UI into tokenised, multi-brand foundations that designers and engineers actually enjoy using.