Deliverables
Brand design Digital application
Client
"Thank you so much, it made me really excited to see Nua come to life!" Alice Bennett Founder
The Brief
NUA is a brand that prides itself on simplicity and quality. Their philosophy revolves around the concept of "nothing unnecessary added" (NUA), where they believe in using only essential ingredients in their products. They have established a set of principles that guide their product development: functionality, great taste, smooth blending, and convenience. NUA products are crafted without compromising on quality, avoiding the use of cheap ingredients and fillers.
The process
For this project, I had the opportunity to work with NUA to further enhance their brand identity and develop a visual representation that reflects their core values. The objective was to create a brand identity that embodied simplicity, transparency, and the commitment to using only essential ingredients. Through thoughtful design and strategic decision-making, I aimed to visually communicate NUA's unique selling points and differentiate them in the market.
Throughout the project, I collaborated closely with the NUA team, conducting in-depth discussions to understand their brand ethos, target audience, and product offerings. By grasping their vision and aligning it with design principles, I crafted a brand identity that resonated with their values and aspirations.
The final deliverables included a comprehensive set of brand guidelines that outlined the visual elements of the NUA brand. This encompassed the logo design, typography choices, colour palette, and imagery styles. Additionally, I created packaging designs that captured the essence of simplicity and showcased the quality and integrity of NUA products.
The NUA project was an exciting opportunity to work with a brand that values minimalism and transparency in their approach. Through effective collaboration and attention to detail, I successfully developed a brand identity that encapsulated NUA's commitment to simplicity and high-quality ingredients.
